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We launched the bracelet that started it all, the Original.Shop Originals
The Pura Vida
You fell in love with our second fan fave, Braided bracelets!Shop Braided
Our signature “P” charm became the finishing touch to every bracelet.
David Beckham AND Robert Downey Jr. spotted wearing PV!Photo source: theoxfordtrunk.com
Crazy Shirts went down in history as the first store to ever carry PV.Find a store near you
We donated $247 to Surf Aid through our first charity product!Shop Charity
Lauren Conrad became our IT Girl as our very first influencer.Photo source: lauranconrad.com
One club wasn’t enough so we *had* to launch our Jewelry Club.Join the Jewelry Club
We became part of the Vera Bradley family! Lots more to come!
We went overseas and started selling internationally in Europe!
We started #GreenGoals to be more sustainable and eco-friendly!
We launched our Demi-Fine collection, featured 18k gold plating and sterling silver.Shop Demi-Fine
Pura Vida officially becomes B-Corp Certified!
We expanded our apparel collection, including hoodies, shorts, and more!Shop Apparel
Shop Pura Vida IRL with new retail stores open from coast to coast!Find a Store