NEW ARRIVALS

Demi-Fine Collection

Styles designed to last through all your summer moments.

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Tropics Collection

Transport yourself to paradise with these beach ready styles.

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Friendship Packs

Save big on our friendship packs. Wear them all together, mix and match your favorite combinations or share with a friend!

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Shop All New Arrivals

New

Half Flat Woven Bracelet

$15

Top Rated

Multi Mini Braided Bracelet

$10

New

Bahama Bead Stretch Anklet

$18

New

Bahama Bead Stretch Bracelet

$18

$70 Value

Spring Break Friendship 10 Pack

Multi Braided Bracelet

$15

$35 Value

Spring Daze Friendship 5 Pack

$28

New

Vacation Vibes Stretch Bracelet Set of 8

$48

Pura Vida Bracelet Club

Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!

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Pura Vida Jewelry Club

With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!

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Custom Bracelets

Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more.

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How We Give Back

SUPPORT ARTISANS WORLDWIDE

We work with artisans to create handcrafted products while providing sustainable and fair employment.

ECO-FRIENDLY PACKAGING

We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.

$4+ million donated to charity

We've partnered with 200+ charities across the globe and have helped support great causes along the way.

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Over 495,961 5-star customer reviews